General News

Cold Calling firm fined £400,00 for cold calling

Cold Calling Fines

Record Fine by ICO

Keurboom Communications, a cold-calling firm has been fined a record £400,000 by the Information Commissioner’s Office (ICO) for making almost 100 million nuisance calls.
They called people, sometimes at night, to see if they were eligible for road-accident or PPI compensation, the ICO said.
It breached privacy laws by calling people without their consent.
The company has since gone into liquidation but the ICO said it was committed to recovering the fine.
It said it had received more than 1,000 complaints about automated calls from the Bedfordshire-registered company.

Identity masking

The ICO said the company called some people repeatedly and during unsocial hours.
It also masked its identity so that people would find it harder to complain.
“The unprecedented scale of its campaign and Keurboom’s failure to co-operate with our investigation has resulted in the largest fine issued by the Information Commissioner for nuisance calls,” said Steve Eckersley, head of enforcement at the ICO.

The ICO said making automatic marketing calls without people’s consent was illegal.
“Keurboom showed scant regard for the rules,” said Mr Eckersley.

In October, the government announced plans to let the ICO fine company directors as well as their businesses.
“Making directors responsible will stop them avoiding fines by putting their company into liquidation,” the ICO said.
The watchdog said 2016/17 had been its busiest year for nuisance call investigations, with 23 companies fined a total of £1.9m.

Company Directors can now be fined personally by the ICO

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